AI’s Threat to Google Just Got Real

Drop in search traffic is a reminder technological advancement can displace long-established tech giants

By Dan Gallagher of The WSJ. Excerpt:

"Google may not be such a hard habit to break after all. 

A senior Apple executive said Wednesday that Google searches over the Safari web browser fell over the last two months. “That has not happened in over 20 years,” Eddie Cue, Apple’s senior vice president of services, said on the witness stand during the penalty trial phase of the Justice Department’s antitrust lawsuit against Google. Cue attributed the drop to a growing number of people using generative AI services such as ChatGPT and Perplexity."