Many
assume that the government opposed Comcast’s bid because combining the
country’s two largest cable companies would have reduced cable
competition. But this is false. Because of industry economics and bad
government policy,
cable companies’ service areas rarely overlap.
Comcast and Time Warner do not compete head-to-head in any market, and
neither do the three companies in the Charter deal. So mergers will not
reduce the cable options available to any customer.
Similarly,
some suggest regulators will approve the Charter deal because the
resulting company could better compete against Comcast. This is also
false, as
post-merger Charter will not compete with Comcast for
customers. Understanding these deals, and the regulatory response to
them, requires a more nuanced understanding of cable markets.
As in 2014, the economics of the cable industry are ripe for consolidation.
Cable companies lost
roughly one million customers in 2014. Most blame high prices, although
cable companies have little control over price increases. Bloomberg
reports
that
over half of your cable bill goes to content providers such as
Viacom and Disney. While cable bills have risen 5% each year, these
programming costs have risen 10% each year, creating an increasingly
difficult margin squeeze for cable providers. Mergers create scale,
giving cable companies more leverage against studios in the battle to
divide profits in a shrinking cable market. The quest for scale is
driving merger mania throughout the industry, including the aborted
Comcast-Time Warner deal and Charter’s proposed mega-merger.
But
mergers give these companies greater scale in another industry as well:
broadband Internet service. America’s cable companies are also its
largest Internet providers. Many assume this drove the government’s
concern about the Comcast deal. Cable is under increasing pressure from
Internet-based video providers such as Netflix and Hulu. But those
companies rely upon broadband networks to reach consumers.
The combined
Comcast-Time Warner empire would have controlled roughly half of all
American broadband customers—and regulators were afraid the company
might use its power over broadband networks to protect its cable
business from Internet-based competition.
This concern was
probably overstated. Antitrust law generally forbids such abuses.
Moreover,
most cable companies understand that the Internet is their
vehicle for future growth. A rob-Peter-to-pay-Paul strategy
cannibalizing the future to prop up a dying cable business would be bad
business in the long run.
Nonetheless, this concern explains why
Charter will likely face less regulatory scrutiny. Charter, Time Warner,
and Bright House together comprise only one-third of American broadband
customers, so they will have less opportunity for anticompetitive
behavior. Moreover, the Federal Communications Commission’s new net
neutrality rules give regulators more oversight of broadband networks
and greater ability to halt anticompetitive practices.
Ultimately,
cable’s merger mania reveals its identity as a mature industry in
transition. The Internet has a history of disrupting seemingly stable
old businesses, as companies such as Borders, Blockbuster, and countless
music labels can attest. Now the Internet has cable in its sights.
Greater scale will help this suddenly old media compete more effectively
in an increasingly rich, dynamic, and competitive market for video. And
in the process it will free up capital to improve Internet speeds and
build out the broadband networks that will power the industry’s future."