"What do Yankees tickets and Pokémon cards
have in common? If you guessed wish list items for elementary school
kids, you wouldn’t be wrong. But another thing they share is that
Securities and Exchange Commission (SEC) Chairman Gary Gensler has been
asked to opine on whether they are securities during congressional
testimony.
To most people, the answer to that question seems easy: Pokémon cards
aren’t traded on the New York Stock Exchange—and neither are Yankees
tickets—so they must be different from securities like Walmart or Tesla
stock, right? That’s hardly a technical analysis (and decidedly not
legal advice), but it reveals a piece of common sense underlying our
intuitions about securities laws: If we buy something that has some
use—even if we hope that it may become more valuable—it is usually not
treated as a security subject to all of the rules and regulations that
go along with offering and trading investment assets.
But, in yet another example of Gensler’s expansive view of SEC jurisdiction,
his answers to Rep. Ritchie Torres (D‑NY) on whether items like Pokémon
cards and baseball tickets are securities were not definitive and
seemed to rest on an incoherent theory that takes into account whether
the assets are in some way stored on a blockchain. That doesn’t sound like the “technology neutral” regulator the SEC claims to be.
Unfortunately, this isn’t just the idle musing of an agency head
dreaming of enlarging its fiefdom. The SEC has settled several actions asserting that NFTs
(i.e., non-fungible tokens) granting holders certain rights to digital
art and exclusive restaurant access were unregistered securities. (The
SEC has also issued a Wells Notice, indicating that it intends to file
an enforcement action, against a platform that facilitates NFT trading.)
The stated rationale for these actions is that purchasers of the NFTs were led to expect profits
when the token appreciated in value based on the efforts of the NFT
issuer. In the Commission’s view, this ostensibly meets the criteria set
out by the Supreme Court for when something qualifies as an investment contract subject to SEC jurisdiction. But as SEC Commissioner Mary Uyeda
has noted, considering “any item sold whose value is based on the
efforts of others” to be a security “would appear to scope in many
common transactions in the non-digital world, including pre-purchase
commitments, collectibles, art, and land.” That’s exactly what the SEC
appears to be doing.
NFTs are unique digital tokens
that typically are employed to represent (though not necessarily
legally confer) ownership of a physical or digital asset. NFTs and
cryptocurrencies use the same underlying blockchain technology, but they
differ in important respects, most notably in that cryptocurrencies are
fungible—meaning that two units of the same cryptocurrency are
interchangeable—whereas NFTs are not.
While in one sense NFTs can be thought
of as assets themselves, they also can be thought of as something like
“certificates of authenticity” that provide a way of verifying that the
NFT holder has an ownership claim, access right, or connection to
another asset or file that the NFT is linked
to (such as a piece of art, digital content, or membership pass).
However, the legal rights of a token holder, such as intellectual
property and other ownership rights, cannot be assumed based on
possession of the token alone and may require reference to additional off-chain legal frameworks.
NFTs can serve a variety of functions,
such as representing ownership of real-world or digital assets like
art, facilitating benefits like access to a real-world or digital social
club or automated royalty payments,
or eligibility for discounts associated with customer loyalty rewards,
to name a few. Buyers of NFTs may want to collect them, receive the
benefits associated with them, or speculate that their future value may
rise.
But the fact that someone buys something in hopes that it will
appreciate—like a Pokémon card collector or reseller of Yankee playoff
tickets—does not turn the item into a security.
Where an item has a use unconnected to its appreciation in value, as
many NFTs do, it’s even easier to see this because a purchaser may not
intend to use the item as an investment.
The securities laws evolved
in no small part to address the risks posed to investors by a
managerial body’s ability to possess information that investors do not
and that body’s capacity to act at odds with investors’ best interests.
Yet, as SEC Commissioners Hester Peirce and Mark Uyeda recognized when
dissenting from the Commission’s settlement
with Flyfish Club, LLC—which offered NFTs that granted holders access
to its restaurant—this type of securities analysis is “inapt because
holders of Flyfish NFTs had a reasonable expectation of obtaining wonderful culinary experience and other exclusive member experiences
based on the managerial and entrepreneurial efforts of Flyfish and its
principals. Whether their expectations will be met should not be judged
by a securities regulator” (emphasis added).
The SEC claims to be looking at the “economic reality” of the NFT offering to determine that it falls within the securities laws. But as Commissioners Peirce and Uyeda remarked when dissenting from the settlement with Stoner Cats 2, LLC,
which sold NFTs connected to digital art (of stoned cats): “The Stoner
Cats NFT purchasers received what they paid for—a still image of a
character from the series, access to all six episodes of the Stoner Cat
series, and the excitement of being part of a popular phenomenon.” This
economic reality isn’t enough to bring a project within the SEC’s
jurisdiction because, if it was, every sale of fine art would fall
within the SEC’s purview—something that the SEC has acknowledged is not the case.
That’s not to say that NFTs can never fall within the ambit of the
securities laws but rather that it is far from a given that any
particular NFT does. The SEC’s jurisdictional grabs—from collectibles to
digital art markets to social club memberships—deter artists and other
creatives from experimenting with methods to monetize their work.
Uncertainty about whether they will face an SEC investigation may chill
experimentation, in part by prohibitively raising costs related to legal
counsel (or more proactively, for taking legal action against the SEC for clarity).
Recently, Rep. William Timmons (R‑SC) floated legislation, the “New Frontiers in Technology Act,”
seeking to exclude NFTs that relate to works of art, collectibles,
loyalty points, and tickets (among other things) from coverage under the
securities laws. Whether as a result of legislation or otherwise,
though, the SEC needs to walk back from its untenable position that
anything purchased that may rise in value is a security—a position that
needs to be revised not only for NFTs but for technological innovation
more broadly."