Oklahoma’s protectionist casket laws block competition and inflate costs. But some entrepreneurs are fighting back, taking their case to court to defend economic freedom
By Patrick Carroll of AEIR.
"In 2017, Candi Mentink and her husband, Todd Collard, of Calvin,
Oklahoma, launched Caskets of Honor, an innovative business selling
caskets wrapped in vinyl graphics to honor the deceased. Todd, a graphic
designer, created designs ranging from religious and patriotic themes
to sports and hobbies.
The business grew quickly, but after four years, they discovered
something surprising: in Oklahoma — one of only three states alongside
Virginia and South Carolina — it is illegal to sell caskets without a funeral director’s license.
Candi and Todd learned this lesson the hard way. When they advertised
their caskets at the Tulsa State Fair in October 2021, an Oklahoma
Funeral Board investigator posed as an interested customer. After Todd
told him he would be happy to sell him a casket, the investigator
informed them that they were breaking the law. The investigator
proceeded to file a complaint with the Board, which pursued an
administrative action against the couple, resulting in a $4,000 fine,
among other requirements.
To continue operating their business, Candi and Todd had to do some
creative maneuvering. Obtaining a funeral director license was out of
the question. That would require two years in a mortuary science
program, a one-year apprenticeship, and thousands of dollars in fees. On
top of that, to fully comply with the law, they would also have to
transform their workshop into an official funeral home, which would be
prohibitively expensive — not to mention wasteful, since they don’t plan
on becoming funeral directors or running a funeral home.
Their workaround was moving the company’s legal home to Texas and
requiring online orders. This allowed them to operate under interstate
commerce rules, though Oklahoma law still bars them from selling or
advertising to Oklahomans from their shop, cutting into sales.
Lawmakers have repeatedly tried to repeal the restriction, but
pushback from the Funeral Board and a private trade association has
stalled reform.
As a result, Candi and Todd have decided to sue. Working with the Institute for Justice (IJ), they filed a lawsuit on February 4 challenging the law as unconstitutional under Oklahoma’s protections of economic freedom.
Commenting on the lawsuit, IJ Attorney Matt Liles highlighted the
absurdity of the current law. “At the end of the day, a casket is just a
box. It serves no health or safety purpose,” he said. “You shouldn’t need to spend years studying unrelated topics just to sell a box.”
The lawsuit drew particular attention to the protectionist nature of
the current legal regime. “Oklahoma’s licensure requirements for casket
sales have the intent and effect of establishing and maintaining a
cartel for the sale of caskets within Oklahoma,” IJ writes. “…This
anti-competitive cartel limits the lawful sale of caskets in Oklahoma to
those who provide all other funeral services, while preventing
individuals who do not wish to provide funeral services from offering
caskets directly to the public. This scheme creates arbitrary and
unreasonable barriers to conducting a lawful business and serves no
legitimate interest related to public health, safety, or welfare.”
Vested Interests and the Power of Public Opinion
In his 1949 treatise Human Action,
the Austrian economist Ludwig von Mises warned about the ever-present
threat of special interest groups that wish to stifle competition
through legislation.
“There were and there will always be people whose selfish ambitions
demand protection for vested interests and who hope to derive advantage
from measures restricting competition,” he wrote. “Entrepreneurs grown
old and tired and the decadent heirs of people who succeeded in the past
dislike the agile parvenus who challenge their wealth and their eminent
social position.”
It’s easy to see why Oklahoma’s funeral industry wants to block
up-and-coming competitors like Caskets of Honor. Less competition allows
them to charge higher prices and ignore evolving consumer preferences —
such as customized casket designs. The Institute for Justice notes that
“the average funeral in Oklahoma costs $5,671 — 18 percent higher than
the cost in neighboring states.”
How do vested interests get away with policies so clearly harmful to
competitors and consumers? Mises explains: “Whether or not their desire
to make economic conditions rigid and to hinder improvements can be
realized, depends on the climate of public opinion.” In other words,
they succeed because public opinion is on their side — a fact reflected
in the repeated failure of three bills to end Oklahoma’s protectionist
law.
Such protectionism, Mises observed, would have been largely futile in
the nineteenth century, when classical liberalism prevailed. “But
today,” he wrote, “it is deemed a legitimate task of government to
prevent an efficient man from competing with the less efficient. Public
opinion sympathizes with the demands of powerful pressure groups to stop
progress.”
Changing that public opinion is challenging, but one promising
approach is to tell the stories of entrepreneurs like Candi and Todd.
When people see the real-world impact of protectionist policies, the
injustice becomes impossible to ignore."