"New York City Mayor Zohran Mamdani recently caused something of
an uproar when he contrasted the “the frigidity of rugged
individualism” with the “warmth of collectivism.” This framing echoes
the familiar criticism that capitalism
forces people to go it alone as “atomistic individuals.” The thought
goes like this: markets do real damage to the social fabric and our
relationships because they organize our economic lives around competition
and self-interest. Organizing our lives around competition encourages
people to see each other as rivals rather than partners. In brief,
capitalism pits us against each other, while socialism
brings us together. Setting aside the fact that collectivist regimes
haven’t exactly been warm to those living under them, this view gets
capitalism backward.
Start with a simple observation about your own economic life under capitalism. Think about this week: how many cooperative interactions have you had, and how many competitive ones?
You
probably didn’t compete with anyone when you bought coffee at Starbucks
this morning. You didn’t enter a zero-sum struggle when you paid your
phone bill, purchased groceries and gas, or caught a movie. Instead, you
took part in a series of mutually beneficial, voluntary transactions.
You gave someone money and they gave you something you wanted more than
the money. Everyone walked away better off. In the words of Adam Smith,
“It is not from the benevolence of the butcher, the brewer, or the
baker, that we expect our dinner, but from their regard to their own
interest.”
Competition, by contrast, rarely pops up
in your day-to-day economic life. A business competes with other
businesses for customers and you’ve probably competed with others for a
job at some point. But you cooperate far more often than you compete.
And notice what market competitions really are—they’re
competitions to see who’s best at serving others. You might say that
they’re competitions to discover the best ways to cooperate and who the
best cooperators are (more on this below).
Unsurprisingly, Smith understood the cooperative nature of markets well. He writes that a wool coat
is
the produce of the joint labour of a great multitude of workmen. The
shepherd, the sorter of the wool, the wool-comber or carder, the dyer,
the scribbler, the spinner, the weaver, the fuller, the dresser, with
many others, must all join their different arts in order to complete
even this homely production. How many merchants and carriers, besides,
must have been employed in transporting the materials from some of those
workmen to others who often live in a very distant part of the country!
How much commerce and navigation in particular, how many ship-builders,
sailors, sail-makers, rope-makers, must have been employed in order to
bring together the different drugs made use of by the dyer, which often
come from the remotest corners of the world!
Smith
goes on, but I’ve got a word limit here—the point is that markets don’t
atomize us. On the contrary, they lead strangers all over the world to
cooperate.
Think back to the last time you bought a coffee.
Starbucks has to coordinate with bean farmers, shipping companies, truck
drivers, warehouse workers, roasters, equipment manufacturers,
electricians, plumbers, accountants, and baristas. None of these people
know you, and yet they manage, every day, to cooperate in ways that
reliably get caffeine in your hand at 7:43 a.m. And this isn’t
accidental—the prices provided by markets give people the information they need to figure out what others want, and they provide the incentive to give it to them.
There’s no denying that markets involve competition. You can go to the business section of a bookstore and find titles like Business Warfare and The Warfare of Business.
But businesses are competing with each other to see who can best serve
consumers. Netflix beat Blockbuster by figuring out a better way to give
viewers what they wanted: convenience, selection, no late fees, and
eventually streaming. In brief, Netflix won because consumers preferred
cooperating with Netflix over Blockbuster.
A similar point
applies to competition in the job market. Maybe you don’t merely want to
buy coffee from Starbucks, you want to work there, too. But this means
you’ll have to compete with other applicants who also want the job. Here
again, let’s look at what it takes for an applicant to win this
competition. They need to demonstrate that they’ll do the best job of
making customers better off—say, by being more punctual, more efficient
at making mochas, or more likely to serve drinks with a smile. Market
competition is competition to see who can cooperate most effectively
with others.
In any case, democratic socialists can’t be opposed to all competition.
After all, democracy requires competition, and democratic socialists
want democracy in the workplace as well as in politics. If competing for
dollars is frigid, it’s hard to see why competing for votes would be
any warmer. Market competition enables millions of people with different
values, plans, and priorities to work together without agreeing on much
of anything by helping them to coordinate many different choices. You
and your barista don’t need to agree on the principles of justice to
cooperate and make each other better off. Far from being atomizing or
frigid, the free market is a system of interdependence that brings
strangers together to cooperate for their mutual benefit."