Do public broadcasters reduce revenue going to women's soccer?

See FIFA Triples Women’s World Cup Prize Money for 2023 by Rachel Bachman of The WSJ. Excerpt:

"[FIFA president Gianni] Infantino said that equalizing prize money for the men’s and women’s tournaments in 2026 and 2027 would depend in part on broadcasters’ bids for the Women’s World Cup. He criticized “public broadcasters in big countries,” whom he said submitted bids that were far too low for the 2023 Women’s World Cup for the event’s audience size."