What Is the Women’s World Cup Worth? Not Even FIFA Knows

By Rachel Bachman of The WSJ. 

"The 2018 men’s World Cup’s global audience was massive: 3.572 billion including out-of-home and streaming viewers. But it has been stagnant in recent years. The Women’s World Cup’s audience has more than doubled since 2011.

Brand Finance, a brand-valuation consultancy based in the U.K., documented the growth in that market by comparing the TV audience for two teams that made parallel trips through the 2018 and 2019 tournaments: England’s men and England’s women.

The women’s semifinal match drew 11.7 million viewers in the U.K. That was about 44% of the 26.5 million viewers that watched the English men play in the semifinals of the tournament a year earlier, according to Bryn Anderson, Brand Finance director of sports services."