Jeff Bezos Earned His Fortune

The Amazon founder’s innovations save customers 22 hours a year on average, giving them the gift of time

By Marian L. Tupy. Excerpts:

"Amazon didn’t become valuable by force. It became valuable because hundreds of millions of people chose to use it."

"Amazon saved them [consumers] time, money, effort or uncertainty. Sellers weren’t forced to use Amazon’s marketplace. They did so because it gave them access to demand."

"The value Amazon created is harder to see because it is dispersed. A mother who doesn’t drive to a store to buy diapers doesn’t appear in an economic headline. A small business that reorders supplies in two minutes doesn’t make the evening news."

"Suppose an hour of labor is worth about $64, roughly the average gross domestic product per hour worked in the countries in which Amazon operates. If Mr. Bezos’ fortune corresponded to the total value that Amazon created, his $275 billion would represent about 4.3 billion hours of saved time. Divided among Amazon’s more than 300 million active customers, the saving comes to about 14 hours per customer over Amazon’s life."

"entrepreneurs don’t capture all the value they create. The Nobel Prize-winning economist William Nordhaus estimated that innovators keep only a small share of the social value—roughly 2%—produced by their innovations."

"A single avoided trip to a store can save 30 minutes. Finding a product online instead of driving to three retailers can save an hour. Reading reviews can reduce the chance of buying the wrong product."

"Amazon Web Services lowered the cost of starting and scaling companies. It gave firms computing capacity without the old capital expense."

"Amazon also forced competitors to improve."