By Colin Harris (Department of Economics, St. Olaf College), Andrew Myers (Department of Political Science, Stanford University) and Adam Kaiser (Department of Economics, George Mason University). From The Journal of Economic Behavior & Organization.
"Abstract
The
quality and quantity of intergroup contact affects how outgroups are
perceived. Positive interaction tends to have a humanizing effect of
moral inclusion. Negative interaction instead tends towards
dehumanization and moral exclusion. One avenue of intergroup contact
that has been empirically underexplored is interaction in a market. Do
markets generate moral sympathy, or do they allow us to ignore or deny
the moral status of others? We create a measure of moral sentiment that
captures the frequency, valence, and type of moral language used about
an outgroup. We match our novel sentiment data to dyadic measures of
market interaction to test if markets act as a (de)humanizing force. We
find a positive relationship between market interaction and the use of
(1) moral, (2) virtuous (but not vice), (3) bridging, and (4) bonding
language to talk about a contacted outgroup. Our results suggest market
interaction has a humanizing effect."
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