By Brent Skorup & Joe Kane of the Mercatus Center at George Mason University.
"Federal regulators recently approved AT&T’s
acquisition of DirecTV and Verizon’s purchase of AOL and are currently
deciding whether to permit the merger of two cable companies, Time
Warner Cable (TWC) and Charter Communications. Inevitably, media mergers
breed techno-panic in some quarters with a consistency matched only by
the failure of their predicted disaster scenarios to materialize.
Regarding
the TWC-Charter deal, there is a largely unchallenged narrative that
cable companies have local monopolies and the ability and desire to harm
television competition. That notion fails to recognize the changing
realities of media. It is true that decades ago many cities, with the
encouragement of the Federal Communications Commission, granted cable
companies exclusive contracts to build because of beliefs that
subscription TV service is a natural monopoly. Those beliefs were not
merely ill-founded—the market, it turns out, can support TV
competition—the gifting of cable monopolies resulted in ugly corruption
in cities and towns across the country. As a result, those natural
monopoly theories were put to rest in the 1990s when policymakers
removed regulatory barriers in order to make television provision more
competitive.
Those
deregulatory actions of Congress
and the FCC are starting to bear fruit for consumers because TV watchers
increasingly have several alternatives to traditional cable television.
The increased competition from the two national satellite TV companies
and new TV services from “telephone” companies, like AT&T U-verse TV
and Verizon FiOS TV, is intense. Cable companies have lost nearly 15
million subscribers since their peak number of subscribers in 2002. In
2004, over 70 percent of TV households had cable. Today, cable market share approaches 50 percent.
These
numbers don’t even include all available TV options. Omitted from these
measurements are households that subscribe only to online video, like
Netflix or Amazon Instant, and those that supplement their online
viewing with free broadcast television. These are harder to measure but a
recent survey from the Leichtman Research Group suggests that 5 to 10
percent of U.S. households fall into this category.
Market
power in TV, clearly, has never been more precarious. The rise of
competing providers in the past decade has coincided with falling TV
production costs because digital technology makes cameras and editing
much cheaper. The result is a seller’s market where content is king. It
is impossible to stay caught up on all the quality programming that
exists and hundreds of articles have been written about the Golden Age
of Television we’re in.
Economist Joseph Schumpeter
wrote in the 1940s of the “creative destruction” of markets. Though
Schumpeter’s description derives from Marxist theory, free market
proponents have adopted it to describe the (sometimes messy) way that
markets drive progress. Any industry touching technology, and includes
TV and Internet providers, cannot be complacent. Disruption lurks with
every passing year—so cable, telecommunications, and satellite companies
spend billions every year upgrading broadband and TV infrastructure and
acquiring content.
The optimism many viewers have
about the direction of media, communications, and entertainment is not
shared by everyone. Fortunately, the doomsayers’ predictions typically
do not age well. Look back, for instance, on the heated commentary
surrounding contentious mergers like AOL-Time Warner, Sirius-XM,
Sprint-Nextel, NewsCorp.-DirecTV, and Comcast-NBCU. Some of these deals
worked out for the merging firms but some of these were disasters, not
for consumers, but for their shareholders. Consumer habits are
unpredictable and competition, like that from Netflix, iPhones, Pandora,
Google Fiber, often comes from unexpected places.
This
news—there is no crisis in media that needs fixing—should come as a
comfort to regulators. Instead of meddling with business plans and
applying dated rules to new entrants, regulators should focus on
removing entry barriers and making regulations consistent across
industry."