Haidt's first story is Capitalism is exploitation. The second is Capitalism is our savior. The third story is "We celebrate the fact that the wide embrace of free markets has lifted more than a billion people out of poverty. Yet we know we can do better."
Here is the comment that Strong left:
"Excellent short summations on Story 1 and Story 2, and a good start towards Story 3. For the past ten years John Mackey, co-founder and CEO of Whole Foods Market, and I have been working on our version of Story 3 (see http://www.flowidealism.org, http://www.consciouscapitalism.org, and http://www.radicalsocialentreps.org). We certainly believe that free enterprise, and all human activity, should be driven first and foremost by moral concerns and that a blind adherence to profit-maximization often produces monstrous results. We need to create a Story 3 in which all of humanity obtains the extraordinary benefits of entrepreneurial value creation while nonetheless preserving a world that is environmentally sustainable and in which most human activity is devoted to improving the lives of others rather than indulging in materialism, consumerism, and wasteful status competitions.